Behavioral intelligence for live events

Your event gets better when you know the vibe of every attendee.

Waypoint starts building attendee profiles the moment you send the invitation — and keeps updating live in the room as the event unfolds.

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Pre
Profiles build before day one
Live
Dashboard updates in the room
Data compounds every event
Scenario 1 of 3
It's 9pm after a full conference day. Someone suggests an impromptu dinner with eight people you don't know.
✗ Head back to the room. ✓ You go.
Swipe or tap a button
✗ Head back
✓ You go
The problem

You've built the program. But you don't know who's going to work the room — and who already called a car.

You can't tell from a registration list who's going to organize the late dinner, who needs a warm intro to open up, and who will be gone before the cocktail hour ends. That's not a data problem. It's a behavioral one.

  • 📋
    Registration data tells you titles, not tendencies. VP of Distribution doesn't tell you whether they'll work the room or skip the cocktail hour.
  • 📊
    Engagement tools measure output, not behavior. Session attendance, app opens, poll responses — none of it tells you who someone actually is at a conference.
  • 🔁
    Every event is unique — and that's exactly the point. Behavioral patterns let you see what's genuinely different about this crowd. When this year's group runs more introverted than last year's, you'll know before the welcome dinner — not after the cocktail hour fell flat.

"We kept the kitchen staffed until midnight and had the bar stocked for eighty. Best call I made all week. I knew by Tuesday afternoon that this crowd wasn't going anywhere after the last session — and I had the data to back it up when the hotel pushed back on the cost."

🎤
Senior Event Director
Global hospitality conference, 1,200 attendees
How it works

Intelligence that builds from invitation to closing session.

No sign-up. No survey. No friction. Attendees engage when it's convenient — and the picture sharpens as more of them do.

1
✉️
Drop the link in the confirmation email
Profiles start building before anyone boards a flight. Attendees who engage pre-event give you a head start — you arrive knowing who's in the room, not guessing.
2
↔️
Three scenarios. Ninety seconds.
Real situations, honest instinct. Each scenario probes a distinct behavioral dimension — social commitment, plan vs. moment, initiation — to generate a meaningful profile, not just a score.
3
📊
The dashboard updates live in the room
QR on the big screen. Attendees who haven't responded yet do it now. The behavioral breakdown evolves in real time — vibe archetypes, yes/no splits, content profiles — visible on stage as it happens.
For planners

Room intelligence you can actually use.

Not another engagement metric. Behavioral data that changes how you run the program, introduce attendees, and design the next event.

🎯
Live room profile
A real-time dashboard showing 8 attendee archetypes, behavioral splits per scenario, and content orientation — visible on the main screen during the event.
🧩
Profile of One
Every attendee gets their own behavioral profile — Hallway Hunter, Strategic Wanderer, The Optimizer — that defines who they are at a conference, not just what they do.
📈
Data that compounds
Every event adds a layer. Attendance patterns, behavioral profiles, content preferences — the record deepens across your portfolio until no single event could have produced it on its own.
🔗
Smarter introductions
Know which attendees are wired to cold-approach versus those who prefer warm introductions, before you seat them at a dinner or pair them for a roundtable.
📋
Better program design
When 68% of your room scores "Practitioner," you know to cut the macro keynote and add a workshop track. Content profile data tells you before you've published the agenda.
Zero IT required
No integration with your event platform. No attendee app. No database configuration. A QR code and a URL. Waypoint is live in minutes, not months.
The Vibe Swipe

8 archetypes. Every one of your attendees maps to one.

Three yes/no scenarios generate a behavioral signature. The profile is honest because the scenarios are situational — not "how do you prefer to network?" but "it's 9pm, do you go to the dinner?"

Try it yourself — 90 seconds
🎯
Hallway Hunter
"The best meeting isn't on anyone's calendar."
🧭
Strategic Wanderer
"You find your way — with intention."
📡
Signal Seeker
"You filter for depth and let go of the agenda."
The Optimizer
"Value is in the preparation — and the program."
📻
Open Channel
"You show up ready for whatever the event delivers."
🗺️
Structured Explorer
"Agenda first — and alive to what emerges."
🎖️
Precision Adventurer
"You maximize the plan — surprises still find you."
🔗
Methodical Connector
"Every meeting earned, every conversation deep."
Program Audit

Your room has a profile.
Does your program match it?

Once you know who's in the room, you can see whether your agenda is built for them — or for the crowd you expected. Waypoint maps each session against your live content and vibe profiles, surfaces the gaps before the event starts, and tells you what to do about them.

🏷️
Every session tagged to your archetypes

Tag each session to the content types and vibe profiles it's designed for. Auto-suggested from the session title, manually adjustable in seconds.

📊
Audience share vs. program coverage, side by side

See which archetypes make up a large portion of your room but show up thin on the agenda. The gap between those two numbers is where events go sideways.

⚠️
Gaps flagged, with a suggested next move

Waypoint tells you where to add a breakout, flip a session format, or plan for overflow — with attendee data you can use to defend the call to your hotel or sponsor.

Content Archetype Fit 62 content profiles · 8 sessions tagged
🔨
Bold Builder
AUDIENCE 34%
PROGRAM 25%
GAP
⚙️
Applied Innovator
AUDIENCE 28%
PROGRAM 25%
GAP
🚀
The Futurist
AUDIENCE 18%
PROGRAM 38%
FIT
🛠️
The Practitioner
AUDIENCE 11%
PROGRAM 25%
OVER
🔬
The Analyst
AUDIENCE 4%
PROGRAM 38%
OVER
⚠  GAP / OPPORTUNITY

🔨 Bold Builder is 34% of your content audience but only 2 of 8 sessions are tagged for them. Consider reframing an existing session toward implementation — or adding a hands-on workshop slot before the closing keynote.

Hotel distribution

Behavioral data, joined to loyalty data, compounding across every event.

No one else is building the behavioral layer on top of hotel loyalty data — matching Waypoint profiles to Bonvoy members, event by event, until the dataset becomes an asset no single event could produce.

  • Attendees join via loyalty SSO or email match — no extra step for existing members
  • Behavioral profiles enrich loyalty records with conference engagement signals
  • Hotels gain a distribution channel for corporate events they'd never otherwise reach
  • Three years of data produces an asset Cvent has no incentive — and no architecture — to build
Attendee scans QR code Vibe Swipe — 90 seconds, no login
🔗
Data join at registration
Bonvoy SSO or email match — captures even day attendees who don't stay on property
Behavioral profile attached to loyalty record Hallway Hunter, Strategic Wanderer…
Planner gets room intelligence Live dashboard · post-event profiles · aggregate data
Hotel gains enriched attendee data Event engagement × loyalty behavior = unique segment
Pricing

Built for the two events that matter most.

The intimate offsite where every person counts — and the flagship conference where every behavioral signal compounds. We don't compete in the middle.

Signal
Executive retreats, board offsites, team summits
$1,500 / event
Up to 50 attendees
  • All 3 swipe packs — vibe, engagement, content
  • Live presenter dashboard
  • Post-event behavioral summary (PDF)
  • Standard scenario library
  • Email setup support
Get started

Signal Pro at $3,500 adds custom scenarios, white-label, and a facilitator prep guide

Network
Conference companies running 4+ events per year
$60K / year
Unlimited events · custom pricing above
  • Everything in Pulse, unlimited
  • Cross-event behavioral data
  • Hotel loyalty integration
  • Custom archetype development
  • Dedicated CSM + priority SLA
Talk to sales
Get started

Bring Waypoint to your next event.

Tell us about your event and we'll show you what room intelligence looks like when your attendees are in the room.

No commitment. We'll follow up within one business day.

🎯
You're on the map.
We'll reach out within one business day. In the meantime, try the live demo — it takes 90 seconds.

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